Freelance Writing

Kathleen Karlsen is a marketing communications specialist and freelance writer with expertise in natural health, green businesses, personal growth, spirituality, independent education and fine art. She serves a national and international client base. Kathleen is available for a variety of writing assignments including:

Getting more traffic to your site involves a complex array of factors including keyword selection, link popularity, unique content, page design, meta tags, titles, headings, site registration and interactivity. Maximizing your site's potential for traffic and sales through all of these avenues involves creating strategic, informative content about your products or services. Kathleen can provide search engine optimization services including:

Once your content is optimized and published, letting people know about your website and business is paramount. Online marketing usually involves one or more simultaneous campaigns: pay-per-click ads, banner ads, a web-based newsletter, email blasts, profiles on social media sites, link-building, directory profiles and geomarketing. Kathleen is available to create the ads and content needed or to manage your overall search engine marketing efforts.

Creating the best possible graphic interface design for your site can be critical for success. Graphic interface design balances the desire for innovative, fresh design with the conventions of web design and the expectations of the user. Changes in design can make a huge impact on sales and client acquisition. You need answers to the following questions:

Marketing Communications

Marketing copy is more than just informing a potential customer about your products and services. Marketing copy must "pay" the reader for their time. The reader needs to feel that they received something for the time and effort they expended to give attention to your message. Beyond simply being informed, they need to be inspired, amused or entertained. If the marketing copy gives them a pay off in the moment, they may be willing to listen long enough to find out what benefits your products or services really hold for them.

Marketing copy begins with your business plan and moves through the crafting of your company's mission, vision and statement of values. Copywriting is an essential element in the creation of a strategic plan for success. Your marketing message needs to be clearly delineated and presented in a memorable way. When you begin to reach out to potential clients or customers, marketing copy needs to be consistent across all platforms:

Marketing copy needs to differentiate you from your competitors by emphasizing your uniqueness and core competencies. If you are working to define these components of your business, Kathleen can provide business consulting services in her fields of expertise (natural health, green businesses, personal transformation, spirituality, independent education and fine art) or connect you with consulting associates in a wide array of fields.

Editing services are critical when your copy has to be the very best! Whether your project is large or small, Kathleen's top-quality editing gives you a tremendous boost with copy that retains your voice and intent while communicating at the highest level of effectiveness and professionalism.

Education and Instructional Design

Business and Marketing Copy Editing

Personal and Professional Projects

See rates to the right for proofing, light editing and content editing. References and samples available.

Kathleen has a BA in art, an MA in humanities and post-graduate training in instructional design, adult learning, educational statistics and program management. Kathleen has twelve years of experience in marketing communications and teaching in university, corporate and community education settings.