Logo design is one of the first steps in developing a corporate identity for your business. Logos need to meet a number of stringent qualifications:

• look good in black and white as well as full color
• be recognizable in small as well as large sizes
• be simple enough to get the message across quickly
• contain positive symbolism and avoid negative symbolism

Overall, the logo needs to have unity and coherence. The time spent developing a logo is a long-term investment. Logos can be updated as your company grows, but the basic form should remain recognizable and unchanged.

The intricacies of designing for a global marketplace have created an increased need for expert knowledge of symbolism and color in order to design logos that appeal to a multi-cultural audience.

Learn what you need to know in this exciting seminar!